Hellmann’s Real Food Movement | Eat local Canadian Ad Campaign

In Canada, Hellmann's is drawing attention to the fact Canadians import far too much fruit and vegetables. With this promotional ad campaign created by Ogilvy, Toronto, the staggering statistics speak for themselves. Hellmann’s: Eat local encourages us to visit their site at EatRealEatLocal.ca.

To date over 155,000 people have taken action by joining the Hellmann's "Real Food Movement".
Advertising Agency: Ogilvy, Toronto, Canada
Chief Creative Officer: Nancy Vonk
Associate Creative Director/AD: Ivan Pols
Copywriter: Siobhan Dempsey
Agency Producer: Brenda Surminski
Director Live Action: Steve Gordon
Director Animation & VFX: Crush
Production Companies: Sons and Daughters, Toronto & Crush, Toronto
Executive Producers: Dan Ford, Sons and Daughters, Jo-ann Cook, Crush
Producers: Kate Dale, Sons and Daughters, Stephanie Pennington, Crush
Creative Directors (Crush): Gary Thomas, Stefan Woronko
Art Director (Crush): Yoho Hang Yue
Animation/CG Supervisor (Crush): Aylwin Fernando
Editor: Kim Knight, Crush Cuts
Music: Pirate, Toronto
Interactive: Dashboard, Toronto

WWF-Canada Launches Localicious | Appetite For Change

Have an Appetite for Change? WWF-Canada Launches Localicious, promoting local and sustainable food.

(Toronto, September 28, 2009) – Do your carrots have more mileage than your suitcase? The average food product travels about 2,000 km before it reaches your plate. Along the way it burns up energy – creating greenhouse gas emissions that cause climate change – as it’s packaged, shipped and stored. WWF-Canada is launching a new program, Localicious, to encourage Canadians to buy local and sustainable food to help reduce their individual footprint on the planet.

Localicious will help Canadians make a difference whether dining out or at home. From October 2-18, 54 participating restaurants across the country will feature special menus that showcase the freshest, local and sustainable foods. Partial proceeds from each meal will be donated to WWF-Canada’s conservation work. A full list of restaurants and menus can be found at www.wwf.ca.

To help make a difference at home, WWF has created Sustainable Food Buying Guides for regions across the country. The Guides are free and available at www.wwf.ca, along with tips and seasonal recipes from leading chefs such as Jamie Kennedy. Online visitors can also win prizes, including cookbooks, grocery gift cards or a special, local meal prepared by a personal chef at your home.

“Localicious is about eating locally for global change,” says Gerald Butts, President and CEO, WWF-Canada. “We want to help consumers become more conscious of the impact their food choices have. Consider that imported strawberries typically travel about 4,800 km before they reach your fridge. A split seconds’ decision in the grocery store can have a significant impact on the planet.”

Localicious is part of a series of targeted campaigns WWF-Canada will be running in an effort to help Canadians reduce their individual footprint. The goal is to demonstrate how simple lifestyle changes, when taken together, add up to make a big difference.

For more information on what local and sustainable food is visit www.wwf.ca/localicious

Peta Save The Whales and Go Vegetarian BillBoard

The newest PETA billboard campaign that was just put up in Jacksonville, Florida goes all out and tells people who are struggling to lose weight to "save the whales, lose the blubber and go Vegetarian". Needless to say there is an uproar!"Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free 'Vegetarian Starter Kit' for people who want to lose pounds while eating as much as they like.

Allman Brothers Rock The Earth and Recycle Mobile Phones

The Allman Brothers Band team up with Rock The Earth and ask us to recycle our old mobile phones. The official press release and Allman Brothers tour dates below.
ROCK THE EARTH AND THE ALLMAN BROTHERS BAND PARTNER TO RECYCLE MOBILE PHONES ACROSS BAND'S 40TH ANNIVERSARY NORTH AMERICAN TOUR

(Denver, CO; August 17, 2009) Environmental advocacy organization Rock the Earth, announced today that they have partnered with the Allman Brothers Band and Widespread Panic in calling on all attendees of the bands co-headlining North American Tour, to bring their old, unwanted mobile phones (and chargers, adapters, etc) to the Rock the Earth booth at the Allman Brothers Band / Widespread Panic upcoming August - September US tour stops.

In partnership with Musictoday, Collective Good and Gibson, all attendees who bring a phone to the Rock the Earth booth for redemption will receive a 20% off a future Musictoday purchase, and be entered into a nightly drawing for an Instant Live soundboard recording of the band's performance; and the tour prize of a Gibson guitar; Plus gain entry into the national mobile phone recycling campaign Grand Prize of the "Party Like A Rock Star" experience - Winner plus 12 friends wins use of the Gibson Tour Bus for a one night concert excursion.

Allman Brothers Band guitarist Derek Trucks commented "We're very happy to align with Rock the Earth in this effort to keep mobile phones out of landfill, and just like everyone else, we too have been looking for the right place to recycle our old phones. In fact, I plan on bringing my five old phones to the Rock the Earth booth and I encourage everyone else to do the same".

Did you know that one (1) mobile phone has enough super toxic heavy metals to contaminate 40,000 gallons of drinking water? Or, that one (1) billion new mobile phones were issued last year in the US alone, yet less than 1% ever get recycled?

For those people looking to recycle an old phone but who are unable to attend any of these shows, they can still do so by simply going to: www.collectivegood.com/rocktheearth to utilize the online entry form and free shipping. All participants will receive the 20% off Musictoday discount and gain entry into the Grand Prize sweepstakes drawing,

So, what are you waiting for? The more phones recycled - the less toxic chemicals threatening America's most precious natural resource - our drinking water supply!! And, the greater your chances of winning!

Please visit www.RockTheEarth.org for more information or stop by our booth at the following Allman Brothers Band / Widespread Panic tour dates :
August

18 - Saratoga Performing Arts Center (Saratoga, NY) with Doobie Brothers
19 - PNC Arts Center (Holmdel, NJ) with Doobie Brothers
21 - Susquehanna Bank Center (Camden, NJ) with Widespread Panic
22 - CMAC - Performing Arts Center (Canandaigua, NY) with Widespread Panic
24 - Meadowbrook U.S. Cellular Pavilion (Gilford, NH) with Widespread Panic
26 - Bethel Woods Center for the Arts (Bethel, NY) with Widespread Panic
27 - Jones Beach Theater (Wantagh, NY) with Widespread Panic
29 - Comcast Center (Mansfield, MA) with Widespread Panic
30 - Meadows Music Theatre (Hartford, CT) with Widespread Panic


September

1 - Charter One Pavilion (Chicago, IL) with Widespread Panic
2 - Charter One Pavilion (Chicago, IL) with Widespread Panic
5 - Red Rocks Amphitheatre (Morrison, CO) with Widespread Panic

October / November dates - to be determined


Rock the Earth is a national 501(c) (3) public interest, not-for-profit environmental advocacy organization dedicated to protecting and defending America's natural resources. We act as advocates to ensure the existence of a sustainable and healthy environment for all and represent those individuals and communities whose environment whose natural surroundings are directly and adversely affected by others. Thanks to generosity and support of a network of music industry partners and the world wide environmental community, we are able to carry out grassroots organizing, education, and legal action to mobilize public support and empower social change.