GE General Electric "Crane" 2008 Commercial

GE, General Electric and their ad agency BBDO New York, have created a series of fantastic commercials that began running at the same time as the 2008 Olympics. The commercial goes on to state: "Imagine a way to fly that not only helps to save millions of gallons of fuel, but actually reduces emissions. The GE NX Aircraft engine, from GE"

Companies and industry leaders should be celebrated for their efforts on environmental issues. Lets hope they continue to work this hard for many many years to come.

I could try to explain what this tv spot for GE is about, but I would not do the Flying Bird commercial it's due justice, just watch it and decide for yourself how you feel about General Electric and their dedication to environmental innovation.

GE Flying Bird TV Spot Commercial August 2008 "Crane"

Credits:
Agency: BBDO, New York
Chief Creative Officer(s): David Lubars & Bill Bruce
Executive Creative Director: Don Schneider
Sr. Creative Director(s): Ted Shaine & Tom Darbyshire
Art Director: Ted Shaine
Copywriter: Tom Darbyshire
Executive Agency Producer: Grant Gill
Executive Music Producer: Melissa Chester
Production Company: WHITELABEL product, Los Angeles
Director: Arni & Kinski
Editor: Clayton Hemmert & Crew Cuts
Animation Company: Framestore
Head of Flame: Murray Butler
Head of Production: Laney Gradus
Audio Post/Sound Design Company: Buzz, NY, NY
Mixer/Sound Designer: Michael Marinelli