Power and the Environment Together At Last

Our Great Advertising site just posted a new commercial for the new 2009 Volkswagen TDI Clean Diesel. VW is proud of the fact that they have combined the power and the environment and at last put them together.

TDI Clean Diesel by Volkswagen. Via: Great Advertising

ABC Banned Al Gore RePower America Commercial

It is a shame when powerful and truthful public awareness advertising campaigns are blocked from being aired on television.
This is the "RePower America" commercial from Al Gore's We campaign that was supposed to air on ABC during 20/20. ABC defended its move not to air the spot on "20/20," citing its policy on controversial issue advertising. "All of our advertising is reviewed on a case-by-case basis, and the context of this particular ad was determined not to be acceptable,".
Funny thing though, the "Repower America" ad has been running since Sept. 26 on other networks and cable news channels, including CBS, CNN, MSNBC and Fox News, according to Al Gore's group, the Alliance for Climate Change.

Big oil companies spend hundreds of millions of dollars to block clean green energy, their money has managed to scare ABC enough to not run this commercial.

The solution to our climate crisis seems simple.
Repower America with wind and solar. End our dependence on foreign oil. A stronger economy.
So why are we still stuck with dirty and expensive energy?
Because big oil spends hundreds of millions of dollars to block clean energy.
Lobbyists, ads, even scandals.
All to increase their profits, while America suffers.
Breaking big oil's lock on our government ...
Now that's change.
We're the American people and we approve this message.

S.C. Johnson Challenges Clorox "Green Works"

Recent report by the National Advertising Division of the BBB went after Clorox for its "Green Works" product line, below is the official ruling.

NAD (National Advertising Division of the Better Business Bureaus) EXAMINES CLAIMS FOR CLOROX "GREEN WORKS".

NAD found that Clorox can support certain claims for "Green Works" product line, but they also recommended that the advertiser modify and discontinue certain claims.

Bureaus recommended that The Clorox Company discontinue or modify certain advertising
claims for their "Green Works" product line to better communicate product performance and that the products are not disinfectants.
Print advertising, product labels, website advertising, displays, in-store coupons and television
advertising claims made by Clorox for Green Works household cleaning products, were challenged by S.C. Johnson & Son, Inc., a manufacturer of the Fantastik line of competing cleaners.
The challenged claims included the following:
• "Green Works cleaning products work just as well as traditional cleaners…"
• "Green Works All-Purpose Cleaner cuts through this greasy mess as well as the leading spray
cleaner… "
• Green Works cleaning products "work as well as conventional cleaners…"The Green Works line consists of five different cleaning products, each of which competes in a
different sub-category of household products: the all-purpose cleaners, general bathroom cleaners, toilet bowl cleaners, dilutable cleaners and glass and surface cleaners. According to the advertiser, the Green Works line has been formulated to be environmentally friendly without sacrificing the cleansing efficacy of traditional cleaners.
NAD, the advertising industry’s self-regulatory forum, determined that based on the testing it
submitted, Clorox provided a reasonable basis for claiming that its Green Works line of products is comparable to traditional cleaning products when it comes to removal of most soils for which the products are intended.
However, NAD found that the broad and unqualified parity claim that Green Works "works as well" (or “cleans as well”) as traditional cleaners could not be supported because Green Works does not perform as well as all cleaners on the toughest grease and does not kill germs as many traditional cleaners do.
NAD recommended that the claim be discontinued or modified to convey the more qualified message that it removes most soils or cleans most soils as well as traditional cleaners.
NAD also recommended that the advertiser modify or discontinue the side-by-side grease
demonstration featured in challenged television advertising to avoid conveying the message that
Green Works performs as well as leading competitors on tough grease soils.
Clorox, in its advertiser’s statement, said the company “strongly disagrees with NAD's finding” that the claim that "Green Works works/cleans as well as traditional cleaners" conveys an implied message that Green Works All Purpose Cleaner disinfects.
Interesting don't you think...

Nuclear Power It's Just Too Risky by "Friends of the Earth"

First the US Government bails out the banks, now all of Wall Street costing US tax payers over 1 trillion dollars. Why would tax payers risk billions of dollars to build Nuclear Power Plants? The default rate is over 50%, with cheaper, safer alternatives why is Congress even considering a bailout of nuclear power? Because the Nuclear lobby has given millions to Politicians. Nuclear Power...It's just too risky.
A new ad from Friends of the Earth accuses nuclear industry lobbyists of seeking a “preemptive bailout” from Congress in the form of risky, taxpayer-backed loan guarantees from Congress.
This powerful message was brought to us by "Friends of the Earth". Help them spread this message.

Support Friends of the Earth and help them spread this message.

2009 Chevy Silverado Hybrid Blue Sky Commercial

Chevy and their popular truck brand Silverado have gone Hybrid. I don't know much about about the effect a hybrid pick up truck really is compared to its gas guzzling counterpart on the environment, but what really got my attention in this commercial for the Hybrid Silverado was how they turned the tables on using green in this advertising.
Actually it is very clever of Chevy and the advertising firm to go with the blue wash on the sky, and stay clear of being accused of over using the "green" in advertising.

Silverado commercial credits:
Advertiser: Chevrolet
Brand: Chevy Silverado Hybrid
Agency: Spotlab Los Angeles
Art Director: Jim Ward
Copywriter: Mark Tripp
Producer: Piper Moretti
Director: Michael Moretti
Production Company: Blue Magic Films