Orange Polar Bear Commercial

This new commercial for Orange, the internet, land-line and media company surely starts out with an environmental cause it seems, with a bunch of eager, eco-types embarking upon some lofty mission to save the polar bears. And while they do end up doing some cute polar bears a good deed not to mention repairing the ice, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian. In a world as environmentally conscious as it is I wonder if this commercial takes advantage of that, any thoughts?

Via AdGabber
Credits for the Orange commercial to follow.