Wal-Mart Thanks From A Girl Commercial

Nice campaign from Wal-Mart thanking their customers for doing their part for the environment. Now before all the anti Wal-Mart individuals start throwing insults at Wal-Mart for what they may or may not be doing for the environment; let's praise the fact they are doing some good here. I love the spot created by Anonymous Content for Wal-Mart titled "Thanks From A Girl".

The Brief:
Using cold-water laundry detergent or switching to CFL light bulbs may not seem like big ways of going green, but when 200 million Wal-Mart shoppers make those changes, the positive impacts on the environment can be huge. In the latest spot from Anonymous Content director Brett Morgen via The Martin Agency, Wal-Mart sends a thank you out to those doing their small part to make the world a greener place.

Morgen's exquisitely shot Thanks From A Girl finds a precocious youngster playing on a pristine shoreline. As she carves out a message in the sand, she thanks Wal-Mart customers the world over for doing their part to make the world a greener place for future generations. With it dedication to the environment and low prices, Wal-Mart has made going green more affordable than ever.
Credits for the Wal-Mart Thanks From A Girl spot go to:
Client: Wal-Mart
Spots Title: Thanks From a Girl
Air Date: April 2009, in-store only
Agency: The Martin Agency
SVP/CD: Joe Alexander
Sr. AD: Adam Stockton
Sr. Copywriter: Trent Patterson
EP: Brett Alexander
Producer: Shelley Eisner
AP: Katie Chirgotis
Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Richard Berman
Production Supervisor: Jessica Lee
Editorial: Rock Paper Scissors
Editor(s): Kirk Baxter, David Brodie
EP: Carol Lynn Weaver
Producer: Mike Goble
Music: Beacon Street Studios
Producer: Adrea Lavezzoli
Audio Post: Eleven Sound
Mixer: Jeff Payne