Peta Save The Whales and Go Vegetarian BillBoard
The newest PETA billboard campaign that was just put up in Jacksonville, Florida goes all out and tells people who are struggling to lose weight to "save the whales, lose the blubber and go Vegetarian". Needless to say there is an uproar!
"Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free 'Vegetarian Starter Kit' for people who want to lose pounds while eating as much as they like.
2 comments:
Whether or not you agree with their mission, you gotta hand it to PETA. There is no one better at generating free PR from advertising. Just Google the title of this blog post and you'll see what I'm talking about. They place one billboard and get thousands of articles about the campaign. Brilliant!
Well said Nathan, the goal is attention and Peta knows how to get it. Personally I love the billboard, They say what they want and don't gingerly dance around the message they want to express.
Thanks for stopping by and sharing your thoughts Nathan.
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