Honda Let It Shine Ad Minus The Carbon Footprint

While recently looking at some commercials for Hybrid vehicles I came across the new advert for Honda titled "Let It Shine" for their newest Hybrid vehicle "Insight".
Isn't a hybrid vehicle supposed to save energy and be kind to the environment, was my first thought when I watched the ad, I couldn't help but wonder how much gas was used to power all those cars in the commercial. You will be pleased to know that while the agency intended to film the commercial "live" using real cars flashing headlights, the were concerned about the carbon footprint and any potential negativity and decided I new approach was in order.

After doing the work to see what was possible the ad agency and Honda decided to look at a more environmentally friendly alternative. The result, a mix of Houdini 3-D modeling software for the animation, a small number of Honda Insight vehicles for scale and a few hundred Insight headlights. The vehicles and headlights were spaced and wired together while a computer program created the two separate halves of the animations. These animation halves were then married together in post-production.
HONDA "Let It Shine" Credits:
Chris Brown: Head of Marketing
Ellie Tory: Marketing Communications Executive
Gemma Sible: European Brand Executive
Agency: Wieden + Kennedy Amsterdam
Creatives: Jeff Kling, Executive Creative Director
John Norman: Executive Creative Director
Sue Anderson: Creative Director
Zach Watkins: Copy Writer
Nacho Guijarro: Art Director/Animator
Craig Melchiano: Art Director
Production Team:
Corey Bartha, Head of Broadcast
Erik-Jan Verheijen, Agency Producer
Ross Plummer, Associate Agency Producer
Barrie Williams, Business Affairs
Account Service/Planning
Lee Newman, Managing Director
Jesse Gordon Long, Group Account Director
Gemma Requesens, Account Director
Frederic Point, Account Executive
Katie Dreke, Account Planner
Jenny Howard, Communications Planner
Production Company: Bouffant
Erik van Wyk, Director
Melina McDonald: Executive Producer
Chris Reed: Line Producer
Graham Hickson: Line Producer /Assistant Director
Tim Pike: Director of Photography
Tim Dunn: Light Design @ Gear House
Music by: Berend Dubbe and Gwen Thomas