Chevy's Commitment To Green Technology

GM Chevy brand is committed to green technologies as explained in this promo spot. The spot is narrated by Don Butler who is the Executive Director for truck marketing at Chevrolet. Butler goes on to share some of the new features in Chevy Trucks, such as the Tahoe Hybrid.

Wal-Mart Thanks From A Girl Commercial

Nice campaign from Wal-Mart thanking their customers for doing their part for the environment. Now before all the anti Wal-Mart individuals start throwing insults at Wal-Mart for what they may or may not be doing for the environment; let's praise the fact they are doing some good here. I love the spot created by Anonymous Content for Wal-Mart titled "Thanks From A Girl".

The Brief:
Using cold-water laundry detergent or switching to CFL light bulbs may not seem like big ways of going green, but when 200 million Wal-Mart shoppers make those changes, the positive impacts on the environment can be huge. In the latest spot from Anonymous Content director Brett Morgen via The Martin Agency, Wal-Mart sends a thank you out to those doing their small part to make the world a greener place.

Morgen's exquisitely shot Thanks From A Girl finds a precocious youngster playing on a pristine shoreline. As she carves out a message in the sand, she thanks Wal-Mart customers the world over for doing their part to make the world a greener place for future generations. With it dedication to the environment and low prices, Wal-Mart has made going green more affordable than ever.
Credits for the Wal-Mart Thanks From A Girl spot go to:
Client: Wal-Mart
Spots Title: Thanks From a Girl
Air Date: April 2009, in-store only
Agency: The Martin Agency
SVP/CD: Joe Alexander
Sr. AD: Adam Stockton
Sr. Copywriter: Trent Patterson
EP: Brett Alexander
Producer: Shelley Eisner
AP: Katie Chirgotis
Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Richard Berman
Production Supervisor: Jessica Lee
Editorial: Rock Paper Scissors
Editor(s): Kirk Baxter, David Brodie
EP: Carol Lynn Weaver
Producer: Mike Goble
Music: Beacon Street Studios
Producer: Adrea Lavezzoli
Audio Post: Eleven Sound
Mixer: Jeff Payne

Orange Polar Bear Commercial

This new commercial for Orange, the internet, land-line and media company surely starts out with an environmental cause it seems, with a bunch of eager, eco-types embarking upon some lofty mission to save the polar bears. And while they do end up doing some cute polar bears a good deed not to mention repairing the ice, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian. In a world as environmentally conscious as it is I wonder if this commercial takes advantage of that, any thoughts?

Via AdGabber
Credits for the Orange commercial to follow.